Bad news for Pumpkin Spice Lattes, unnecessarily large Stanley cups and names ending in the suffix -leigh — white girls have officially turned on one of their own, launching an unexpected mutiny against UGG boots.

Once thought to be a time honored staple of Christian Girl Autumn alongside aesthetic knit socks, Instagrammable — albeit Earth-destroying — disposable coffee cups, and an annoying air of privilege-soaked social media elitism, white women have started shunning the iconic sheepskin boots, a movement sparked by our favorite catnip: a feel-good yet notably apolitical marketing campaign from an older ugg brand, UGG Since 1974.

@uggsince1974 Authenic Aussie Made Uggs > Unauthentic Uggs ✨ #uggsince1974 #australianmadeandowned #australianmade #uggboots ♬ I was ruined when she bought it - Queenie

"If you purchased your UGGs in the early 2000s in the USA or from the USA website, you've likely never owned a pair of our UGG Since 1974 boots," began the brand’s now-viral clip from last week noting that authentic UGGs are only sold on their website and their storefront in Sydney, Australia.

“We are UGG since 1974 and we do not have any affiliation with UGG,” the clip reiterated. “We are two very separate brands.”

@uggsince1974 Replying to @They_are_covert Different UGG companies? More to come. #uggsince1974 ♬ GOOD VIBES - Ellen Once Again

So how, exactly, are these two nearly identical companies both in operation without a massive, ongoing legal battle? While the world may never know what exactly goes down in the corporations’ respective boardrooms, the discrepancy appears to come down to the usage of the term “ugg,” which UGG Since 1974 argued is a brand-agnostic term for sheepskin boots.

“UGG® (sometimes previously known as UGG Australia) is owned by an American company, Deckers Outdoor Corporation, and their boots are mass produced in several Asian countries including China and Vietnam,” they elaborated of the American shoemaker, which was founded in 1978. “This company trademarked the term ‘ugg’ in 130+ countries around the world despite the fact that ‘ugg’ has been used as a generic term for sheepskin boots in Australia for years prior.”

Naturally, white women and other UGG enthusiasts were peeved to discover their overpriced boots weren’t the real deal, flocking to the comments to share their anger.

“If I’m not getting the real UGGs then I don’t wanna pay real UGG prices WTH,” wrote @Christina.

“Always thought the knock off to ugg was bear paws.. turns out it’s uggs,” joked @diamond, while @Dadasswolf recounted a tense moment with their sheepskin shoes.

“I just looked at my Ugg slippers and yelled ‘who are you,’” they wrote.

Yet this widespread ire isn’t in a vacuum. As UGG Since 1974’s clip began gaining traction, several videos — seemingly coincidentally — denouncing the American brand formerly known as UGG Australia, started cropping up on social media, with even longtime fans dunking on the brand’s sheepskin and evidently poor construction.

“I’ve only had these for about a month and they are extremely low quality,” @pampasgracias began their video showing their already shedding low-rise boots. “Literally what is this, like this is a joke.”

@pampasgracias I am sooo disappointed. I guess it’s a 30 day refund window because that’s about how long they took to really break down. #ughboots #ugg #ultraminis #deinfluencing #uggs ♬ original sound - Olivia

“What happened,” @hannahbromage5 captioned their clip comparing UGG boots from 2020 and 2021. “Definitely downgraded their quality.”

@hannahbromage5 What happened! Ugg definitely downgraded their quality. Iv worn the new ones one whole week #ugg #uggs #uggaustralia #fyp #foryoupage #whathappened #uggultraminiplatform ♬ Funny - Gold-Tiger

While it’s unclear whether this will ultimately be the redemption arc for the OG UGG brand, we can safely say basic b—h wardrobes will never be the same.